# Kieran Osborne > Kieran Osborne is an entrepreneur, estate planner and charity trustee based in Kent, England. He founded Squiggle Consult (national, advice-first estate planning: wills, trusts, lasting powers of attorney and probate) and YEPP (software for estate planners), and is a trustee of The Bloomers Trust. He describes himself as "not a lawyer, not a salesman" and his work as advice-first: proper advice comes first, with no free templates and no hard sell. Key facts: - Name: Kieran Osborne - Roles: entrepreneur, estate planner, legal-tech founder, business consultant, speaker, charity trustee - Based in: Ashford, Kent, United Kingdom - Ventures: Squiggle Consult, YEPP, Squiggle Academy, CalculatorLeads, Squiggle Giving, The Bloomers Trust - External investors: none, by choice - Website: https://kieranosborne.co.uk/ - LinkedIn: https://www.linkedin.com/in/kieranosborne/ - Social handle: @iamkieranosborne (Facebook, Instagram, TikTok) - Book a chat: https://calendly.com/squiggle/121 - Email: kieran@kieranosborne.co.uk ## What he does - Estate planning, done properly: Advice-first estate planning through Squiggle Consult: honest guidance that protects the people you love, without free templates or a hard sell. - Building useful tech: I love building tools that take the pain out of estate planning. YEPP and CalculatorLeads both grew out of that, and I'm always happy to swap notes with anyone tackling the same problems. - Consultancy for growing firms: I help peers and founders work smarter, with tighter systems, the right tools, and thoughtful, strategic growth that doesn't burn people out. - Giving something back: Through Squiggle Giving and as a trustee of The Bloomers Trust, I put time and money where it matters, not where it looks good. ## Ventures - [Squiggle Consult](https://squiggleconsult.co.uk) (Estate planning): National, advice-first estate planning. Wills, trusts, LPAs and probate, all done properly, with the people you love front of mind. - [YEPP](https://www.getyepp.co.uk/) (Legal tech): Software I built for estate planners because the tools I wanted didn't exist. I've loved making it, and I'm relaxed about where it goes next. - [Squiggle Academy](https://www.squiggleacademy.co.uk/) (Training): Bringing new talent into the profession and levelling up the planners already in it, because good advice needs good people. - [CalculatorLeads](https://calculatorleads.co.uk) (Lead gen): A branded inheritance tax calculator any adviser can drop into their own website with two lines of code. Visitors get a proper answer; the firm gets a warm conversation. A fiver a month, and it just works. - [Squiggle Giving](https://squigglegiving.co.uk/) (Social impact): Turning a slice of the work we do into real charitable good. Doing well and doing right shouldn't be a trade-off. - [The Bloomers Trust](https://thebloomerstrust.co.uk/) (Trustee): Giving my time to a cause that matters, not one that pads out a bio. Governance done with care. ## Technology and legal tech - I build because I enjoy it: Tinkering with tools and workflows is genuinely how I relax. Some of it turns into products like YEPP; a lot of it just makes my own day run smoother. - Automate the admin, keep the human: Let software handle the repetitive work, so advisers spend their time where it truly counts, with clients. - AI, with proper guardrails: I'm genuinely excited about AI. But trust is everything here, so I use it to speed up the boring parts. It never replaces proper advice. ## Business consultancy - Find the friction: Most firms don't need more hours. They need less waste. I start by mapping where time and money quietly leak away. - Right tool, right job: I've tried most of it so you don't have to. I'll help you pick technology that fits how you actually work. - Grow without the nonsense: No external investors. No inflated targets. Just steady, deliberate growth built on doing the right thing. ## Speaking topics - Building an advice-first business in a hard-sell industry - Legal tech and AI without losing the human touch - Growing a team the right way, without investors or nonsense - Why your legacy deserves better than a free template ## Pages - [Technology & legal tech](https://kieranosborne.co.uk/technology/): Kieran Osborne on legal tech, AI and YEPP: building tools that take the busywork out of estate planning so advisers can focus on real advice. - [Business consultancy](https://kieranosborne.co.uk/consultancy/): Kieran Osborne helps founders and firms find the friction, fix their systems and grow deliberately, without external investors or inflated targets. - [Ventures](https://kieranosborne.co.uk/ventures/): The ventures behind Kieran Osborne: Squiggle Consult, YEPP, Squiggle Academy, CalculatorLeads, Squiggle Giving and trustee work with The Bloomers Trust. - [Speaking](https://kieranosborne.co.uk/speaking/): Book Kieran Osborne to speak on advice-first business, legal tech and AI, growing teams the right way, and why your legacy deserves better than a free template. - [About](https://kieranosborne.co.uk/about/): The story behind Kieran Osborne: an entrepreneur and estate planner doing the right thing, not the easy thing. - [Contact](https://kieranosborne.co.uk/contact/): Get in touch with Kieran Osborne. Connect on LinkedIn or drop him a line about your estate, your firm or your tech. - [Blog](https://kieranosborne.co.uk/blog/): Honest writing from Kieran Osborne on estate planning, legal tech, AI and running a business the right way. ## Blog posts - [Your legacy deserves better than a free template](https://kieranosborne.co.uk/blog/legacy-deserves-better-than-a-free-template/) (2026-06-18, Estate planning): Free will templates feel like a win until the day they're actually needed. Here's why proper advice comes first, and what a free download quietly costs the people you love. - [AI won't replace your adviser. But it will replace your admin.](https://kieranosborne.co.uk/blog/ai-wont-replace-your-adviser/) (2026-05-02, Technology): I'm a genuine tech nerd, and I'm excited about AI. I'm also clear about where it belongs in a trust-based profession, and where it absolutely doesn't. - [Most firms don't need more hours. They need less waste.](https://kieranosborne.co.uk/blog/most-firms-dont-need-more-hours/) (2026-03-14, Consultancy): When founders tell me they're flat out, the answer is almost never to work harder. It's to find where the time and money quietly leak away.